Building A Static Engine For A Men's Luxury Goods Brand
Building A Static Engine For A Men's Luxury Goods Brand
Industry: Men's Luxury Goods / E-Commerce
Industry: Men's Luxury Goods / E-Commerce
Engagement Length: 7 months and ongoing
Customer Base: 100,000+
Customer Base: 100,000+
Services Delivered: Static Ad Strategy, Creative Production
Services Delivered: Static Ad Strategy, Creative Production
Static ad spend in 6 months
Static ad spend in 6 months
$1,8M+
$1,8M+
Average ROAS
Average ROAS
2.4X
2.4X
Spend on one static
Spend on one static
$200K+
$200K+
Attributed Revenue
Attributed Revenue
$4M+
$4M+
About The Brand
About The Brand
Established men's luxury goods brand. 100,000+ customers. A video ad portfolio with real momentum.
One gap: static had never worked.
Established men's luxury goods brand. 100,000+ customers. A video ad portfolio with real momentum.
One gap: static had never worked.
Overview
Overview
The brand wasn't broken. It had a strong product, 100,000+ customers, and a video ad portfolio with serious momentum.
What it lacked was a working static side.
Static spend was sitting at $7,500 a month after a previous agency had taken a swing and missed. The founder had the budget and the appetite to scale, but he hadn't found the right person to crack it.
We stepped in on Black Friday.
The brand wasn't broken. It had a strong product, 100,000+ customers, and a video ad portfolio with serious momentum.
What it lacked was a working static side.
Static spend was sitting at $7,500 a month after a previous agency had taken a swing and missed. The founder had the budget and the appetite to scale, but he hadn't found the right person to crack it.
We stepped in on Black Friday.
The Insight
The Insight
When an account has failed at static before, most agencies study the winners. We study the failures instead.
A winner can succeed for ten different reasons, but a failure usually fails for one specific reason. Find that reason and you've found the boundary of what the audience will and won't respond to. That gives you a map of where the real territory still is.
When a brand already has strong video, static isn't there to compete with it. It's there to back it with creative that lives long, holds steady, and quietly does its job every month while the rest of the account scales around it. We call them cockroach statics because they don't die.
When an account has failed at static before, most agencies study the winners. We study the failures instead.
A winner can succeed for ten different reasons, but a failure usually fails for one specific reason. Find that reason and you've found the boundary of what the audience will and won't respond to. That gives you a map of where the real territory still is.
When a brand already has strong video, static isn't there to compete with it. It's there to back it with creative that lives long, holds steady, and quietly does its job every month while the rest of the account scales around it. We call them cockroach statics because they don't die.
What We Did
What We Did
The 48-hour audit. We stepped in on Black Friday and went through everything, with heavier focus on the statics that had previously failed. The first creative batch was live within 48 hours and started producing revenue immediately.
The 48-hour audit. We stepped in on Black Friday and went through everything, with heavier focus on the statics that had previously failed. The first creative batch was live within 48 hours and started producing revenue immediately.
The research loop. The founder gave us full creative control after the first batch made him money. He sets the brand direction and we handle everything else from research through production and weekly review.
The research loop. The founder gave us full creative control after the first batch made him money. He sets the brand direction and we handle everything else from research through production and weekly review.
The volume. Thirty static ads per week, built from ten core concepts with three variations each, doubled during BFCM and major sales windows. You don't find a $200k static by making five ads, you find it by producing systematically and letting the cockroaches reveal themselves.
The volume. Thirty static ads per week, built from ten core concepts with three variations each, doubled during BFCM and major sales windows. You don't find a $200k static by making five ads, you find it by producing systematically and letting the cockroaches reveal themselves.
The weekly review. Every week we review what's working, what isn't, and where the data is pointing next. The static and video sides of the account now run as one system rather than two parallel tracks.
The weekly review. Every week we review what's working, what isn't, and where the data is pointing next. The static and video sides of the account now run as one system rather than two parallel tracks.
Quantitative Results
Quantitative Results
December
December
ROAS
ROAS
2.41
2.41
Static ad spend
Static ad spend
$165K+
$165K+
January
January
ROAS
ROAS
2.51
2.51
Static ad spend
Static ad spend
$66K+
$66K+
February
February
ROAS
ROAS
2.34
2.34
Static ad spend
Static ad spend
$123K+
$123K+
March
March
ROAS
ROAS
2.50
2.50
Static ad spend
Static ad spend
$134K+
$134K+
April
April
ROAS
ROAS
2.58
2.58
Static ad spend
Static ad spend
$176K+
$176K+
May
May
ROAS
ROAS
2.35
2.35
Static ad spend
Static ad spend
$440K+
$440K+
June
June
ROAS
ROAS
2.33
2.33
Static ad spend
Static ad spend
$687K+
$687K+
Ready To Build Your Static Engine?
Ready To Build Your Static Engine?
We work with a small number of brands at a time so that every account gets the same level of attention this one did. If that sounds like a fit, the next step is a conversation.
We work with a small number of brands at a time so that every account gets the same level of attention this one did. If that sounds like a fit, the next step is a conversation.
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